Quantifying the effectiveness of Sustainable Insurance Strategies using Data Analytics

Authors

  • Dhrub Ranjan
  • Dr Teena Hassija
  • Dr Sunil Kadyan

DOI:

https://doi.org/10.51483/IJAIML.6.3.2026.270-281

Keywords:

analytics, insurers, sustainability, strategies, data, stakeholders, insurance, initiatives, risks, insights

Abstract

Climate change, social unrest, and development of regulations are a big challenge for the insurance companies for sustainable survival in the competitive market. With all the troubles and confusion, it has caused, data analytics integration becomes an essential resource that helps insurers evaluate the outcomes of their sustainability efforts. In addition, data analytics plays a very important role in risk management, as it allows insurers to predict new risks, understand their possible consequences to the business process, and prepare preemptive risk management plans to become more resilient and avoid financial losses. The literature review gives a detailed account of current studies and research on the use of data analytics to determine the effects of sustainable strategies in insurance industry. The analysis results are interpreted based on the context of the literature and industry standards and application implications to the insurance companies.

Furthermore, data analytics will provide open communication with stakeholders by means of evidence-based sustainability performance. With the knowledge acquired in bills, the insurers can become more trusted, more credible, and responsible to the stakeholders, including the customers, investors, and regulators, and non-governmental organizations.

Additionally, data analytics drives innovation and differentiation because it enables insurers to develop products, services and business model resonant with sustainability goals and responds to future customer needs. By creating value propositions that resonate with increasingly environmentally and socially conscious new consumers, insurance companies can enhance their competitive edge through the power of data analytics.

In conclusion, data analytics is indispensable for insurers seeking to assess, measure, and enhance the impact of their sustainable strategies. By leveraging data analytics effectively, insurers can drive positive change, mitigate risks, and create long-term value for their businesses, stakeholders, and society to pursue a more sustainable future.

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Published

2026-09-01

How to Cite

Ranjan, D., Hassija, D. T., & Kadyan, D. S. (2026). Quantifying the effectiveness of Sustainable Insurance Strategies using Data Analytics. International Journal of Artificial Intelligence and Machine Learning, 6(3), 270–281. https://doi.org/10.51483/IJAIML.6.3.2026.270-281