Sahay, Manisha, et al. “An AI-Driven Conceptual Framework For Marketing Automation: Integrating Generative AI, Intelligent Customer Engagement, And Decision Support”. International Journal of Artificial Intelligence and Machine Learning, vol. 6, no. 6s, June 2026, pp. 594-09, https://svedbergopen.com/index.php/ijaiml/article/view/735.