Pawar, Dr.Priyanka, Dr. Thirumagal. J.Pillai, Dr. Gaganpreet Kaur Ahluwalia, Dr. Prashant Kalshetti, Dr Madhura Shukla, Dr. Ambar Beharay, and Dr. Sachin Chavan. 2026. “Artificial Intelligence And The Rise Of Social Commerce: Understanding Consumer Behavior In The Digital Age”. International Journal of Artificial Intelligence and Machine Learning 6 (6s):985-94. https://svedbergopen.com/index.php/ijaiml/article/view/779.