Varghese, Mr. Sony, and Dr. Sudhanshu. 2026. “Sustainable Brand Practices and Long-Term Customer Retention: The Mediating Role of Trust and the Moderating Effect of Perceived Greenwashing”. International Journal of Artificial Intelligence and Machine Learning 6 (9s):370-79. https://doi.org/10.51483/IJAIML.6.9s.2026.370-379.