NIVETHA, A.R.; VIJAYALAKSHMI , R. Decoding Digital Influence: The Impact Of Social Media Marketing Towards Purchasing Behaviour Of Online Buyers In Cosmetic Products. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 12s, p. 1525–1536, 2026. Disponível em: https://svedbergopen.com/index.php/ijaiml/article/view/2617. Acesso em: 7 oct. 2026.