Varghese, M.S. and Sudhanshu, D. 2026. Sustainable Brand Practices and Long-Term Customer Retention: The Mediating Role of Trust and the Moderating Effect of Perceived Greenwashing. International Journal of Artificial Intelligence and Machine Learning. 6, 9s (Sep. 2026), 370–379. DOI:https://doi.org/10.51483/IJAIML.6.9s.2026.370-379.