Abstract

Culture as defined by the Oxford Dictionary is understood as “the ideas, customs, and social behavior of particular people` or society”. These ideas or backgrounds have not only a significant impact on the day-to-day behavior in their social life but also in their professional life as professionals of hospitality. Hospitality is all about the friendly and generous reception and entertainment of guests, visitors, or strangers and ensuring they have a good time while they are with you. In a broader perspective, it is creating the experience relating to or denoting the business of leisure, pleasure, or MICE visitors. This study is an attempt to understand the influence of culture on the guest retention and satisfaction along with boosting the business of the host. The present study is a combination of secondary sources in most part as well as collection of data from primary sources by administering a structured questionnaire. The purpose of this study is to assess the influence of culture on developing the relationship of hospitality professionals towards the guest and retention of repeat business for hotels. This study will give an insight of enhancing the experience of the guests at the hotel in order to ensure guest retention and thereby loyalty. This study also tries to understand the role of culture in the experience of a guest and his host and generate a long lasting relationship in a sustainable way. This would not only benefit the guest with delightful experiences but would also enhance the business prospects of the hotel and enrich the local culture in a memorable way.

Keywords: Culture, Subculture, Cultural factors, Hospitality, Guest retention, Guest satisfaction