Abstract

Kerala is well-known for its unique cultural and geological characteristics. The practices and ethnicity handed down from generation to generation; the natural wonders, prehistoric healthcare system of Ayurveda, hill stations and sundry wildlife. These are the specialties of God’s Own – Kerala. Tourism segment is significantly contributing to the sustainable development of Kerala. The state offers a world-class, local visitor experience. The tourism sector attracts investment, which makes it more sensitive to the natural environment. Kerala is a global brand in the field of tourism and increased our market share inside and outside India. Cultural tourism is gradually gaining wide acceptance as a real tourism product and becoming one of the most promising areas of economic development of our country. Cultural tourism products in Kerala are yet not marketed properly. Cultural tourism is gaining more and more tourists these days. This study explores the cultural tourism products offered in Kerala, and the specialties of cultural tourism products in Kerala. Cultural tourism products in Kerala are generally associated with religious beliefs, customs, traditions, languages, rituals, arts, and the way of life of people living in a particular geographical area. This study highlights the analysis of the growth rate of Kerala tourism and analyzes the cultural tourism potential of Kerala.

Keywords: Cultural tourism, Cultural tourism products